Shoantel Limited is the consulting company of Mark Anderson. Mark has been well-known member of the the Portfolio community the late '90s. Initially an ordinary user of Portfolio software, he has leveraged that experience and since 2001 he has been one of the very few consultants specialising in Extensis Portfolio solutions. Since 2004 he has been active in the Tinderbox community. Besides being a helper with the Tinderbox community, he also now offers his Tinderbox expertoise on a provate consulting basis.
Coming from outside a formal IT background he brings a user's perspective to a confusing and sometimes daunting technical subject. Digital Asset Managment (DAM) should 'just' work but rarely does unless implemented with careful forethought. All too often a project is built around the technical aspects of implementation, forgetting the actual aim and to the loss of the real users.
After an initial career as a Warfare officer in the Royal Navy, Mark retired from the RN and co-founded Red Rock Media which grew to became the UK's largest direct seller to the home of children's educational software. As with any start-up, he was involved with all aspects of the business thus adding to his experience that of workflows in the more dynamic setting of small organisations.
Enjoying the challenges of delivering productive workflows, since 2001 Mark has focused on Digital Asset Management delivered via Portfolio, consulting as Shoantel Limited. He is also well known to Extensis Portfolio users as the author of the highly regarded PortfolioFAQ.
Starting out on Windows PCs back in the early '90s, he has worked cross-platform on Mac and Windows on a daily basis since the early days of OS X and is happy working in Mac, Windows or cross-platform environments. He is as happy installing complete solutions as figuring out cost-contrained ones, having worked with individuals through to corporates.